Inception® is formulated with animal or fish protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal or fish protein in their diets. At Inception®, we ensure our first two ingredients are animal or fish protein. We want to give your canine companions everything they need for a long and happy life with you. 

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, excluding growth of large size dogs (70 lbs or more as an adult).